New leads come in at all hours. Most law firms respond the next business day — and lose 40–60% of them to the first firm that picks up. We configure GHL to respond, follow up, and book consultations automatically, in under 60 seconds.
Leads lost by law firms that don't follow up within the first hour. Speed is the only differentiator.
Time from lead submission to automated GHL response after we've configured your follow-up sequences.
More consultations booked by firms using automated follow-up versus manual outreach.
The first firm to respond wins the case.
Studies show a lead contacted within 5 minutes is 21x more likely to convert than one contacted after 30 minutes. Your GHL system responds the moment a form is submitted — every lead, every time, even at 11pm on a Saturday.
Every configuration is built specifically for law firm lead pipelines — not repurposed from a real estate or agency template.
Instant Lead Response
New lead submits any form on your site → GHL sends an immediate SMS + email response within 60 seconds. Personalized to practice area. Running 24 hours a day without staff involvement.
Multi-Touch Follow-Up Sequences
Leads that don't respond to the first message get a structured follow-up sequence over the next 7–14 days — SMS, email, and voicemail drop — until they book, opt out, or are disqualified.
Appointment Booking & Reminders
GHL calendar booking embedded in the follow-up sequence. Confirmation sent immediately. Reminder sequences run automatically 24 hours and 1 hour before — reducing no-shows without a single staff call.
Lead Scoring & Pipeline Management
Leads scored by practice area, case type, and engagement level. High-value leads flagged immediately for attorney review. Pipeline stages updated automatically as leads progress.
From the moment a lead submits a form to the moment they show up for a consultation — automated.
Lead submits form on your website
GHL sends SMS + email response in <60 seconds
Lead scores & routes to correct pipeline stage
Follow-up sequence runs until consultation booked
Consultation confirmed + reminder sequence starts
No-show triggers re-engagement automatically
Built for law firm lead types — personal injury, family law, immigration, criminal defense — not adapted from a generic agency workflow.
Instant lead response (SMS + email)
Any new lead → personalized acknowledgment in under 60 seconds, matched to practice area and lead source
Multi-step follow-up sequences
Structured 7–14 day follow-up using SMS, email, and voicemail drop until a response is received or lead is disqualified
Practice area pipeline routing
Leads tagged and routed to the correct GHL pipeline based on case type captured at intake
Appointment booking automation
Booking link embedded in follow-up sequence → calendar confirmation sent automatically upon booking
Pre-appointment reminder sequence
Automated reminders at 24 hours and 1 hour before the scheduled consultation — reducing no-shows without staff calls
No-show re-engagement
Lead misses consultation → automatic re-engagement sequence triggers to reschedule before the opportunity is lost
Lead scoring rules
Leads scored based on practice area, response behavior, and case details — high-value leads surfaced immediately for attorney review
CRM integration (Clio, Filevine)
Qualified leads pushed from GHL to your case management platform automatically — no double data entry between systems
Fully configured, fully tested — your GHL account runs every lead through an automated pipeline before anyone on your team picks up the phone.
Pipeline Configuration
GHL pipelines built for each practice area with stages mapped to your firm's actual intake and conversion process.
Automation Sequences
All follow-up sequences built, copy written, and tested — SMS, email, and voicemail drop for each lead type.
Form Builds
GHL intake forms built or connected to your existing site forms — with practice area routing logic configured.
CRM Integration
GHL connected to Clio, Filevine, or your case management platform — qualified leads flow through without manual entry.
Staff Training
Live walkthrough of the full GHL pipeline — so your intake team knows how leads flow, where they are, and what to do next.
30-Day Support
One month of post-launch support. We monitor sequence performance and make adjustments as real leads move through the system.
Want to See What This Looks Like for Your Firm?
Book a free 30-minute call. We'll review your current lead follow-up process, identify where you're losing prospects, and show you exactly what an automated GHL system would look like for your practice areas.
Book a free call. We'll audit your current intake process and show you exactly how many leads your firm is losing — and what we'd build to stop it.